Big ideas, creative thinking, and real impact.
Jaanus Tamme is an Estonia-based certified brand strategist and multidisciplinary creative with over 30 years of experience across branding, design, photography and marketing. He has studied marketing, branding, and design in Europe and the United States, including certification from NYU under branding expert Scott Galloway, bringing a broad international perspective to his work.
He has worked across graphic design, fashion, brand identity, and architecture, both within agencies and through his own global ventures. After leading large creative teams and navigating different cycles of growth and change, he founded The TOKIO as a focused, hands-on studio bringing together experienced collaborators to deliver practical branding and real business value.
His approach combines conceptual clarity with a refined design sensibility, resulting in work that is both strategic and visually distinct.
SAMULI KARALA
London / Global
Independent Creative Collaborator –
Visual Storytelling
Samuli Karala has been fascinated by portraiture. He has become one of the most sought after photographers in the fashion and beauty industry, regularly working with magazines such as Vogue, I-D, The Observer Magazine, Marie Claire, South China Morning Post, InStyle, Muse, Elle and Emirates Woman.
“I make portraits of persons, not models. I want to capture the personality beneath their façade. The same applies to still life imagery - I seek the the soul of my object, constantly looking for the story built inside it.” Karala believes everything, everyone and every place has a story. Based in London but working frequently in Dubai, Berlin, New York and Los Angeles, he brings international brand stories to life with colour, shadows and light.
Meet our Multidisciplinary Creative Team
EVELYN EICHENBERG
Designer
Social Marketing Specialist
Storytelling
Evelyn is an Estonia-based multidisciplinary creative working across graphic design, photography, video, and digital content. She brings a versatile visual language that balances structure with expressive storytelling. Through internships in media studios and creative environments, she has contributed to real-world projects for brands, cultural institutions, and digital platforms.
Alongside design, Evelyn creates short-form video content for social platforms, combining performance and narrative. Her work has reached over two million views within six months. Drawing from dance, makeup artistry, and media production, she approaches creativity with curiosity and a strong focus on visual communication.
ZED ANWAR
London / Global
Creative Collaborator –
Visual Strategy & AI-Driven Concepts
Zed Anwar is a London-based, multi-award-winning art director and conceptual artist known for bold, culture-forward work that blends strategy, storytelling, and emerging technology. He challenges brands to move beyond surface-level messaging and speak with clarity and impact.
His campaigns—often powered by AI tools like Midjourney, Sora, and Pika—generate over 14 million organic interactions annually. From Nike and BBC to Greenpeace and Guinness, Zed crafts visual systems that cut through with emotion, relevance, and edge. A believer in creative experimentation, he builds ideas that resonate across platforms—always with bite, never by the book.
Contact us
If you are facing challenges with your brand or have a project in mind, feel free to reach out. We enjoy working across different industries and challenges.