Big ideas, creative thinking, and real impact
Jaanus Tamme is an Estonia-based certified brand strategist and multidisciplinary creative with over 30 years of experience across branding, design, and marketing. He has studied marketing, branding, and design in Europe and the United States, including certification from NYU under branding expert Scott Galloway, bringing a broad international perspective to his work.
He has worked across graphic design, fashion, brand identity, and architecture, both within agencies and through his own global ventures. After leading large creative teams and navigating different cycles of growth and change, he founded The TOKIO as a focused, hands-on studio bringing together experienced collaborators to deliver practical branding and real business value.
His approach combines conceptual clarity with a refined design sensibility, resulting in work that is both strategic and visually distinct.
The Tokio Team
Samuli Karala
Samuli Karala is an internationally acclaimed creative director and photographer with a studio in London and a global practice.
Known for his striking portrait, fashion, beauty, and still-life work, he brings deep visual storytelling expertise to the studio’s projects. From Vogue and Marie Claire to Chanel and Audi, Samuli’s work captures identity, emotion, and atmosphere with precision and style. A passionate explorer of new tools, he also integrates AI into his creative process—blending traditional craft with emerging technology to push the boundaries of visual expression. His work balances artistic vision with brand impact, creating imagery that resonates across platforms and cultures.
London / Global
Independent Creative Collaborator –
Photography & AI Exploration
Zed Anwar
Zed Anwar is a London-based, multi-award-winning art director and conceptual artist known for bold, culture-forward work that blends strategy, storytelling, and emerging technology. He challenges brands to move beyond surface-level messaging and speak with clarity, relevance, and impact.
His campaigns—often powered by AI tools like Midjourney, Sora, and Pika—generate over 14 million organic interactions annually. From Nike and BBC to Greenpeace and Guinness, Zed crafts visual systems that cut through with emotion, relevance, and edge. A believer in creative experimentation, he builds ideas that resonate across platforms and audiences—always with bite, never by the book.
London / Global
Independent Creative Collaborator –
Visual Strategy & AI-Driven Concepts
Designer
Social Marketing Specialist
Storytelling
Evelyn Eichenberg
Evelyn is an Estonia-based multidisciplinary creative working across graphic design, photography, video, and digital content. She brings a versatile visual language that balances structure with expressive storytelling. Through internships in media studios and creative environments, she has contributed to real-world projects for brands, cultural institutions, and digital platforms.
Alongside design, Evelyn creates short-form video content for social platforms, combining performance and narrative. Her work has reached over two million views within six months. Drawing from dance, makeup artistry, and media production, she approaches creativity with curiosity and a strong focus on visual communication.
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